About Us

Cross Naturals was born out of our family’s journey toward a more natural, holistic way of living.

When our son was born, he struggled with severe eczema and multiple allergies, and as parents we found ourselves searching endlessly for gentle, simple solutions we could trust on his sensitive skin. Every label we read seemed to have ingredients we couldn’t pronounce, synthetic additives we didn’t want in our home, or fragrances that didn’t belong anywhere near a child with skin issues.

So we went back to basics.

We started learning, researching, and making small-batch remedies in our kitchen using whole, traditional ingredients - tallow, botanicals, infused oils, and herbs that have been used for centuries to nourish and support the skin naturally. What began as a way to help our little boy feel comfortable in his own skin quickly became a lifestyle shift for our entire family. We removed unnecessary chemicals from our home, simplified our routines, and focused on products that were pure, intentional, and rooted in nature.

Along the way, friends and family began asking for our balms and botanicals. Their feedback and encouragement led us to create Cross Naturals, a place where we share the simple, natural products that changed our lives.

Today, every balm we make is:

• Handcrafted in small batches

• Made with minimal, clean, whole ingredients

• Designed for sensitive skin and everyday nourishment

• Inspired by the natural solutions that helped our own family

 

Our mission is simple:

To create pure, honest products that support a natural lifestyle - made for families who want to feel good about what they put on their skin.

Thank you for being here and supporting our journey. We hope our products bring comfort, simplicity, and a little bit of nature back into your daily routine.

— The Cross Family